SVBAQVA

SVBAQVA is an Italian online subscription dive magazine - The transition from paper to digital, according to the publisher.

The nostalgic of the paper among us might turn up their nose, but keeping up with the times is not just about picking up new challenges quickly and to reach out to new markets, but also to propose new social and communication models yourself. The iPad and alike are attracting the attention of a changing market that continues to increase the speed of information transmission, the so-called real time and the ease to share with others.

This is the challenge that Luca Ruggieri has decided to take with its editorial consortium, with the creation of an online platform dedicated to the two magazines and reference of the underwater world AQVA and SVBAQVA, which will be usable only online from now on, with the ability to download the e-paper to read on the iPad or conveniently on your computer in pdf format. For a year we encouraged our readers of the printed version to subscribe online to the electronic version of SVBAQVA and AQVA. We are ready to dive into the world of the iPad exploiting a trend that will grow enormously in next year, where the miniaturization of electronic devices and the transmission speed of news has upset a market in which, especially the printed media is going to collapse. Keeping up the pace of business realities such as the New York Times.

In fact, the data speak for themselves in a world where the computer has "cannibalized" our leisure, our lifestyle and marked our choices and our cultural consumption. For example, if you look at the statistical projections of 2011, we will have an increase of 15% for smart phones and even a 26% when it comes to iPad or the like. The decline of the paper seems to be the manna from heaven, electronic publishing, provided that you comply with the standards of a profession, journalism, which has always adapted to many changes, sometimes for better and sometimes worse. With all due respect for the pioneer Gutenberg.

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